WVLZ (FM)
| Broadcast area | Knoxville metropolitan area |
|---|---|
| Frequency | 106.1 MHz |
| Branding | Atomic 106 |
| Programming | |
| Format | Alternative rock |
| Ownership | |
| Owner | Loud Media LLC |
| WKCE, WKVL, WTLT, WGAP, WSMM | |
| History | |
First air date | 2009 (as WJRV) |
Former call signs | WJZO (2008–2009) WJRV (2009–2020) WSMM (2020-2024) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 170987 |
| Class | A |
| ERP | 190 watts |
| HAAT | 532.4 metres (1,747 ft) |
Transmitter coordinates | 36°06′29.00″N 84°20′8.00″W / 36.1080556°N 84.3355556°W |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | atomic106.com |
WATO (106.1 MHz) is a commercial FM radio station licensed to Oliver Springs, Tennessee, and serving the Knoxville metropolitan area.[2] It is owned by Loud Media and broadcasts an alternative rock format branded as "Atomic 106".
WATO is a Class A station, with an effective radiated power of 190 watts. The studios are on the fifth floor of the Sunsphere in Knoxville.
History
[edit]The station signed on the air in 2009. Its original call sign was WJRV. The station aired a hot adult contemporary music format branded as "106.1 The River".
On May 27, 2020, it was announced that the station was to be acquired by Loud Media.[3]
On June 26, 2020, Loud Media launched "106.1 VLZ" with an active rock format.[4]
The station changed call letters on July 1, 2020 to WVLZ[5]
On October 21, 2024, WVLZ dropped its active rock format (which moved to WSMM 850 AM Maryville) and began stunting towards a new format to be launched on October 25, 2024 under new WATO call letters.[6]
On Friday, October 25, 2024 at 1:06pm, WVLZ changed call letters to WATO and launched an alternative rock format branded as "Atomic 106".[7]
Previous logo
[edit]
References
[edit]- ^ "Facility Technical Data for". Licensing and Management System. Federal Communications Commission.
- ^ "FM Query Results -- Audio Division (FCC) USA".
- ^ "Loud Media Doubles up in Knoxville".
- ^ "WVLZ Knoxville Moves to 106.1".
- ^ "FM Station WVLZ - FCC Public Inspection File".
- ^ WVLZ on the Move Radioinsight - October 21, 2024
- ^ An Atomic Explosion in Knoxville Radioinsight - October 24, 2024
External links
[edit]- Facility details for Facility ID 170987 (WVLZ) in the FCC Licensing and Management System
- WVLZ in Nielsen Audio's FM station database
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